Signifikant
The Perfect Partner for Aftersales

For long, the term product was defined as a physical good. However, from the point of view of a manufacturer and their consumers, the realm of a product goes way beyond a physical good to include various support services and products. Manufacturers must provide support for the products -help their customers service and run equipment - be it two years old or twenty years old. This can be achieved through a combination of goods, including spare parts, accessories, service components, as well as services and product documentations to extend the lifetime of the product and to secure their customers’ investment.

While it has become easy to sell new products on various ecommerce websites, the sale of spare parts is like an unconquered mountain. The sale of spare parts and related information/services is a completely different turf from direct product sales. Aftermarket ecommerce is still in its nascent stage and hence, too costly an activity for many manufactures and hard-to-access for many users of their products. And, given the COVID-19 scenario, where organizations want to repair their equipment rather than investing in new ones as they are looking at economical ways to function, the need for spare parts has only increased.

Here, Signifikant acts as a perfect partner for manufacturers offering its aftermarket platform that gives them the functionality and infrastructure to offer a single source publishing environment for the complete distribution chain with up-to-date product information. “As a product information aggregator for aftersales, Signifikant offers end-to-end enterprise solution for spare parts, catalogue management and aftermarket sales and service,” says Mattias Löfstrand, CEO and Co- Founder of Signifikant.

At its core, Signifikant’s platform stands on three core pillars: consolidate, enhance, and publish data. The platform acts as a “Product Information Hub” to seamlessly consolidate product information and then enhances the data to present it in a user-friendly way and for easy purchase.“Rather than glorifying the product for ecommerce, we focus on providing accurate data on the spare parts,” says Löfstrand. The data warehouse helps clients in both getting access to accurate data as well as enabling different workgroups working across factories around the world to feed data in a dynamic and flexible manner. Signifikant then publishes the data in its fully-featured webshop designed to sell spare parts and other products. The webshop features personalized information to assist customers looking to purchase spare parts find the right product along with relevant documentation. As part of the webshop, Signifikant implements a well-designed personalization strategy that assists each customer throughout their buying process based on the products they use.“Signifikant’s personalization strategy helps our clients increase customer experience, customer retention, loyalty, and revenue,” remarks Löfstrand.

Given such vivid functionalities, Signifikant features a track record of serving numerous customers over the course of two decades. Löfstrand cites the example of a large manufacturer of mobile living parts that used an ERP and web portal system with limited interfaces to sell in certain EMEA countries. The client wanted to expand to a global client base and increase the profitability of its aftersales business. Signifikant integrated product documentation from over 20 of the client’s factories. With Signifikant, the client was able to create a complete multi brand - multilingual web shop. As a result, the mobile living manufacturer was able to reach out to a wider market in a significantly small timeframe with the ability to order online.

Signifikant has carved a niche in the industry by exclusively serving the aftersales market. With its dynamic approach, the company offers a complete solution for managing spare parts, including data documentation, ecommerce and personalization, which is unique among other solutions in the market. In line with this, Signifikant will continue on its mission of becoming the preferred solution and service provider in the aftermarket sector for the manufacturing industry.